MOREL REAL ESTATE TEAM NEWSLETTER | MAY 2021
Sea to Sky Real Estate and Community Update
GREAT NEWS as our provincial government announced the details of BC’s Restart – a careful, four-step plan that details how we will safely get life back to normal. We are currently in Step 1, and during this phase, recreational travel within BC’s designated regional zones is permitted. This is the good news we have been waiting for!
Whistler’s regional zone includes the Vancouver Coastal Health and Fraser Health regions, and we are pleased share that Tourism Whistler will begin proactively marketing to the Lower Mainland effective immediately. With the significant reduction in COVID-19 cases in our area, combined with the full vaccination of our community, we are excited to be able to safely welcome visitors back to Whistler once again.
We understand that Tourism Whistler has worked hard to prepare for the reopening of recreational travel in BC, and they have developed a thoughtful marketing and communications plan designed to boost economic recovery with a continued focus on health, safety and responsible travel. Whistler is expecting to see a strong recovery from the BC market for summer travel to Whistler, particularly on weekends and in our July and August peak season. The goal of TW summer campaign, therefore, is to change the mindset of the BC guest to choose Whistler as a longer-stay vacation destination, instead of a quick day trip or weekend getaway, by showcasing how much Whistler has to offer when you Adventure Deeper. TW summer campaign will encourage our BC visitors to experience everything Whistler has to offer to help them discover a greater sense of belonging and a deeper connection to Whistler, its people, its culture and its environment.
For clarification, non-essential travel from outside of our designated regional zone is still not permitted and will not resume until BC enters Step 2 of our provincial Restart Plan – tentatively scheduled for June 15, if COVID-19 case counts continue to decrease as vaccination rates continue to increase. When we enter Step 2, TW will expand their marketing efforts beyond the Lower Mainland to proactively encourage visitors from across the province. Then Step 3, tentatively scheduled for July 1, will allow us to expand our efforts to across Canada.
We understand f COVID-19 transmission and vaccination rates allow, we could transition to Step 4 of the Restart Plan as early as September 7, where we could see our post-pandemic life fully resume. You can view the full details of BC’s Restart at www.gov.bc.ca/restartbc. Note that a timeline for when international travel will resume is not included in the BC Restart Plan as that decision lies with the federal government. We will share further updates on when Canada’s borders will reopen as they become available.